Scotland

Historic alcohol licence granted for SWNT play-off

St Mirren stadium

Scotland fans will be able to consume alcohol in the stands at a home game for the first time in more than 40 years after Renfrewshire Council granted a licence for the controlled sale of alcohol at the Scotland Women's National Team FIFA Women's World Cup play-off match against Czechia at the Marbill Coaches Stadium, Paisley, tomorrow night.

This follows the success of similar initiatives at Barclays Hampden for Scottish Men’s National Team matches earlier this year, and at other matches across the SPFL since the start of last season.

Alcohol will be available for purchase at kiosk locations in the West and East Stands at the home of St Mirren FC and can be consumed in the seating deck. This is the first time in decades that supporters at a professional game in Scotland will have been able to buy alcohol in view of the pitch.

This offering will be available from turnstiles opening at 5:45pm until 15 minutes into the start of the second half.

Beer will available on tap in the West Stand concourse and the South-East side of the Main Stand, while the North-East side will have bottle service. These sales will be managed in full accordance with licencing regulations, with appropriate security and stewarding measures in place.

The North and South Stands have been designated as alcohol free, and alcohol will not be allowed to be consumed in those stands. Unlike men’s football in the UK, the women’s professional game is not covered by legislation which prohibits the consumption of alcohol in view of the pitch.

The aim of the initiative is to explore how a managed approach to alcohol sales can contribute to a positive and safe matchday experience. It follows previous successful trials of the hospitality offering at St Mirren’s home ground in the William Hill Premiership over the last 12 months.

This play-off is the first time the Scotland Women’s National Team have played in Paisley since 2021 as they continue their bid to reach the tournament finals in Brazil 2027.

Victory over two legs against Czechia would tee up a play-off final against Lithuania or Sweden in December.

Scottish FA spokesperson: “This is another significant step forward in the ongoing piloting of controlled alcohol consumption inside stadia.

“For the first time in decades, supporters in designated areas of the stadium can consume alcohol, purchased from concourse kiosks, in their seats.

“These sales will be managed in full accordance with licensing regulations, with appropriate security and stewarding measures in place. The aim of the initiative is to explore how a managed approach to alcohol sales can contribute to a positive and safe matchday experience.”

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